Realtor.com
Whether you’re buying, selling, or a real estate professional, Realtor.com is on a mission to make everything home, faster, simpler, and more rewarding. As the in-house Associate Creative Director and head of the Copy & Content team, I was busy developing B2C and B2B campaigns across multiple platforms to help us do just that.
As a member of the brand leadership team, I also helped to develop Realtor.com’s new positioning and tone of voice, and was responsible for ensuring all our work remains on brand and meets business objectives.
Roles: Creative Direction, Brand Positioning, Product Positioning, Concept Development, Copywriting, UX Writing, Production Oversight.
To Each Their Home
No two person’s home needs are the same. The Realtor.com app has the tools you need to find the home that’s right for you. For our national TV launch, we used the word “person” lightly.
AI Dream Home
We turned imagination into reality by using generative AI to visualize your dream house from a simple prompt — then matched it with real listings found on Realtor.com.
204k+ AI generations, 233k+ unique users, 7.5M reached in earned media.
Collaboration Tools
To launch Realtor.com’s new collaboration tools and demonstrate how easy it is to find home with your special someone, we flipped the script on Romeo and Juliet to give them a happy ending.
Social & Pre-roll video
Landing Page
Homebuying Basics Social Content
Buying home can be a complex and stressful experience. Here are just some of the fun, light-hearted answers to common first-time homebuyer FAQs.