With a wider range of nutritious products for all stages of early childhood development, Gerber thought it time to give a voice to today’s children and express their desire to live healthier lives. This is the Gerber Generation.

The campaign included TV, print, and OOH as well as more educational yet entertaining content adapting viral YouTube videos with Gerber’s nutritional messaging.

Roles: Creative Direction, Concept Development, Copywriting, Production Oversight