Barclaycard
To launch Barclaycard Arrival, a new travel rewards credit card, we focused on bringing travelers closer to the people, places, and things they love. Our award-winning, fully integrated JUST AROUND THE CORNER campaign consisted of TV, digital, social, direct mail, CRM, and airport activations.
2013 Midas Awards Winner, Place-Based Media
Roles: Creative Lead, Product Positioning & Messaging, Concept Development, Copywriting, Production Oversight.
Barclaycard Arrival Launch
Airport Takeovers
CRM
Direct Mail